Users will soon have a new feature that allows them to reduce the quantity of AI-created content appearing in their streams. This step comes as the platform disclosed that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale rollout. This development coincides with a increase in content created by AI, driven by new content generation software.
AI Content on Other Platforms
Recent reports that approximately a tenth of the most rapidly expanding channels on another major platform only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a label for inferior, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that a lot of users like content created using AI tools, including AI artwork to science explainers, and we intend to give people the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its app tagged as made with AI. Overall, over 100 mn videos are added to the app every day, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the volume of artificial media they see by accessing the content preference feature in the application and choosing the AI content topic. Further subjects that are already be modified under the setting cover news, clothing, cosmetics, and movement.
AI Disclosure Rules
Its guidelines mandate content makers to label convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
Furthermore, the platform will henceforth apply an artificially created label to content made using its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This action is designed to deter users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a $2m AI literacy fund for experts and groups to develop educational content about ethical AI use. This project will assist charitable organizations dedicated to teaching coding and technology.
Platform Protection
The platform has supported its moderation strategy, amid discussion over plans to make redundant numerous content moderators in the UK. It is set to cut 439 jobs in its trust and safety division in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official clarified that human moderation would still have a role, but AI can protect employees by filtering out the most harmful content before it has to be seen by people. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is making a difference work at speed.”
